CE Corner
CE Corner existed in the market for approximately 10 years before we decided to rebuild it. The purpose was to reinforce that CE Corner was the dominant portal in the market and gain market share from its competitors. In the first year, the net growth of subscribers scaled by 300% and revenues by 150%.
Project Details
When I wrote the business plan for this project, I didn’t realize at the time how much potential this had. This product took off like a rocket and became it’s own P&L whereas in the past it was a bit of an after thought, or “oh right, we have this CE product as well”.
After capital expenditure was approved and the vendor was selected, the team and I went to work through the various project stages (wireframing, design and branding, focus groups, piloting, etc.) until we were ready for the full launch and heavy marketing.
Of all the projects I’ve worked on, this was my favorite one. Check it out.