Trucking & Supply Chain
Trucking, Supply Chain Management, Waste & Recycling is big business. Once we became engaged to redevelop these digital products, we found that we were wasting our time in the past with too much focus on traditional advertising and marketing because that’s what was always offered. The influx in non-traditional advertising, data driven marketing, and custom content was where we needed to be, and the new sites supported that. The data also proved it.
Project Details
The project started with a consolidation of two websites merging into one. Today’s Trucking & Truck News. This established our overall template for the others to follow suit. We engaged a third party developer to create the theme and coordinate with our internal developers. After some long days to get it off the ground, the final product was a success in which we saw the fruits of our labour manifest in faster load times, increased stickiness and user growth.